Shine PR is a leading PR agency based in Southeast Asia, specialising in luxurious and boutique hospitality brands throughout the region. Our media network spans across Asia, Europe, Australia and America. Our team is made up of socially conscious, vibrant and dynamic talent who bring sparkle to every campaign: enriching your products to speak to a worldwide audience. We will make your hotel, villa and overall luxury travel brand shine so bright it will dazzle both media and guests. We are committed to creativity and professionalism, and above all we LOVE travel and hospitality. We devour all that is new, stylish and happening in the travel industry, and believe with this obsession we will provide you with an engaging, clear and memorable PR direction. Having great marketing communications and a defined brand identity is integral to your business. If this makes sense then it looks like we're a match made in heaven.
LET'S TALK
We recognise that every brand is different and requires a distinctive strategy to highlight the very best. With this in mind, we implement an approach where all clients' needs are listened to with precision and understanding. We take on a fresh outlook by actively engaging our clients and cultivating close working relationships to encourage a friendly and responsive connection. We also leverage our connections and friendships with the journalists we work closely with to also offer them interesting angles for their publications.
Our mantra is to provide specialised PR and marketing communications for exceptional brands, so it should be no surprise see a plethora of them here. We represent a broad range of clients, and love to work with like-minded people who aim to make impact with their product. And will stop at nothing to achieve success. Take a look at our happy client list past and present.
SEE THE WORK
See how we make our clients' brands shine. Our customised services and packages are tailored to individual needs.
Social
Inspiring engagement with your brand is key to success. We create a bespoke strategy for you.
Advertising
From conceptualisation, creative direction and copywriting, we love to produce enticing adverts including photoshoots.
Branding
Everyone needs an identity. From market research to creative work, delivering your core message is vital.
Pre-opening
Let's make your grand opening the talk of the town. We specialise in resort pre-opening.
Press Trips
Journalists want to experience your product. Let's show them the best of what you offer.
Just five minutes inland, you’ll discover world-class resort, Twinpalms: home to 97 luxurious residences, suites and rooms, each with its own private terrace.
A quick flight from Bangkok and comfortable car ride later, I am standing in the expanse of Twinpalms Phuket’s airy lobby.
ต้นปาล์มที่เรียงรายเป็นทิวแถวหลังล็อบบี้ทําาให้เราเผลอนึกไปว่ากําาลัง มาพักผ่อนที่แอลเอ ถ้าไม่หันไปเจอศาลาไทยที่ตั้งอยู่ตรงบริเวณสระว่ายน้ําา เสียก่อน ทวินปาล์มส์ ภูเก็ต (Twinpalms Phuket)
Social media
Social media has become integral to PR and communications strategy. Credible brands now utilise social media to reach existing customers, gain new ones and build or maintain reputation among consumers. It can be a powerful tool to drive traffic to your website and increase booking conversions for hotels.
Most importantly, social media has changed how we do PR. Many journalists now prefer an interesting tweet over a lengthy press release, as it can pique interest and engage conversations instantaneously.