The services that make your brand shine

Pre-opening marketing, public relations, marketing consultation, advertising, social media, brand development, photo-shoots, copywriting, awards – if it's marketing communications related, we offer it all. Our service to you is bespoke; it will fit so snug to your brand you'd feel undressed without it.

Global representation

Our media connections reach across the globe and include key markets such as the UK, Thailand, Australia, China, Singapore, Hong Kong, Malaysia, Japan, USA and more. We work closely with lifestyle and travel publications, as well as honeymoon, weddings, spa, yachting, and design focused media in both print and online platforms. We also work closely with a select group of professional bloggers and social media influencers for quality online exposure for clients.

We are privileged to have our head office based in Phuket, a fantastic hub for accessing some of the most innovative and luxurious hospitality brands and media outlets within Southeast Asia, and strategically located between UK and Australia. Phuket has afforded us a marvelous array of opportunities to work with sumptuous brands that have in turn allowed us to think outside the box and pushed us to expand our abilities.

Press releases

We drive interesting story placements to gain rich publicity value, therefore widening your brand reach. Over the years we have built and maintained close and personal relationships with key journalists and online influencers, and we hold our contacts in the highest regard.

Leveraging a mix of both traditional media release dissemination and online channels, we can greatly enhance the reach of your key message. By working closely with you and your team, we can put your brand under the spotlight through interesting angles and stories, which will interest media and inspire their readers.

Shine services


Many businesses think that developing a personality for their product is quite simple. Some even think this effort will have little impact on their bottom line. If you are in this camp, we beg you to reconsider. Shine PR strongly advocates defining your brand with clear values, positioning and a well thought out strategy for driving purposeful key messages to the right target audiences.

Together with our clients, we helped develop their brands from defining the brand DNA all the way through the creative look and feel, human resources, uniforms, guest experiences, and marketing communications and PR strategy. Branding is our passion; so let us help you to make yours unforgettable.

Corporate social responsibility

Together with our clients, we work to create a strong CSR foundation tailor made to reflect their core competencies while ensuring involvement of key stakeholders such as management, associates, guests, communities and more. Our CSR consultation services include policy and framework planning, training of trainers, and implementation strategy. Shine PR's consultants have more than 20 years combined experience in CSR within luxury hospitality properties, particularly in strategic planning, environmental conservation and community development initiatives.

Shine services

Media relations

Isn't this the same as press releases? Well, yes and no. We have friendships and alliances with many journalists, bloggers and filmmakers around the world that may not be interested in a traditional media release but would prefer to work with us on specific ideas and angles for a more exclusive coverage. Knowing what appeals to them individually and familiar with their tight deadlines, we are able to pitch strikingly different content and deliver as promise.


Awards publicly recognise the prestige and caliber of your product and brand. They can boost consumer confidence; therefore potentially resulting in increased sales. They reward your team for their hard work, and there is no denying that they make a great PR angle to pitch to media.

However, with the endless list of awards within the industry, how do you go about selecting credible ones from the bunch? Which ones are suitable for your brand and product? With so many competitors, how do you win it? With our track record for winning awards on behalf of our clients, you can rest assure that we will help to make you stand out from the crowd and win the awards you deserve.

Awards won for clients:


  • DestinAsian Readers' Choice Awards 2017 – Top 10 Boutique Hotels
  • AHEAD Asia Awards 2017 – Finalist
  • Condé Nast Johansens Awards for Excellence 2017 – Winner: 'Best View'
  • Conde Nast Traveller Hot List 2016
  • World Luxury Hotel Awards 2016 – Winner: Southeast Asia's Luxury Villa Resort
  • World Luxury Spa Awards 2016 – Winner: Asia's Luxury Destination Spa
  • Condé Nast Johansens Awards for Excellence 2016 – Finalist: 'Best for Design'
  • Condé Nast Johansens Awards for Excellence 2016 – Finalist: 'Best Newcomer'


  • Condé Nast Johansens Awards 2016 Winner: Excellence in the Best for Design
  • Condé Nast Johansens Awards 2016 – Finalist: Excellence in the Best Villa
  • Condé Nast Johansens Awards 2016 – Finalist: Excellence in the Best for Families


  • Asia Pacific Property Awards 2014 – Best Development Marketing Thailand (Shine PR's marketing)
  • Asia Pacific Property Awards 2014 – Highly Commended: Architecture Multiple Residences Thailand
  • Southeast Asia Property Awards 2013 – Best Residential Architectural Design
  • Southeast Asia Property Awards 2013 – Best Villa Development Thailand
  • Southeast Asia Property Awards 2013 – Best Villa Development in Southeast Asia
  • Southeast Asia Property Awards 2013 – Best Residential Architectural Design and Best Residential Development Samui


  • Thailand Property Awards 2012-2013 – Best Boutique Condo Development Phuket
  • International Property Awards Asia Pacific 2012-2013 – Best Architecture Multiple Residence Thailand
  • International Property Awards Asia Pacific 2012-2013 – Highly Commended: Development Multiple Units Thailand
Shine services

Press trips

We organise purpose driven press trips that result in valuable PR coverage for clients, and always allocate our clients' resources with maximum return for them in mind. Simultaneously, we understand media's preferences and will offer seamless hospitality on our clients' behalf. Whether you prefer a press trip that focuses on specific markets, or one that will reach out to a niche audience worldwide, Shine PR can deliver the desired outcome.

Social media management

The power of social media is what others are saying about you, not necessarily what we are saying about ourselves. The fusion of online marketing and 'traditional' PR is fundamental. Shine PR demonstrates this with a professional approach and a decade's worth of high profile media contacts to generate results. Shine PR offers a comprehensive social and digital media management service customised to your preferences and needs, whether it be Instagram, Twitter, Facebook, Pinterest or other channels.


We love being a part of pre-opening. This is the right time to establish your brand and position it to the desired audience, and, given sufficient time before grand opening to lay the ground work, can generate a major buzz. Resort openings are one of the biggest PR events that happen in a resort's history, so let's get it right together. Keemala began working on their opening well in advance, and the success of their brand awareness is clear to see all over the world.

Our pre-opening services are twofold, each with equal priority. Firstly, we offer copywriting and project management services for all your marketing communications needs, including both internal and external communications such as promotional leaflets, posters, brochures, advertising and website copy. Secondly, we offer PR services in form of direct marketing campaign to assist in your launch. Your opening should be the talk of the town.


Copywriting & collateral production

Our writing and editorial services are top notch. We offer creative, professional marketing copywriting and design services for the following collaterals:

  • Website
  • Advertising
  • Brochures
  • Media releases
  • Press kits
  • Advertorials and articles
  • Biographies
  • Social media content
  • e-newsletters
  • Speeches
  • Scripts
  • Leaflets
  • Posters
  • Promotional packages
  • Corporate brand guidelines and policies.


Working with Shine PR's Creative Director, we devise advertising campaigns for both online and print placements. With a team of professional copywriters well versed in the language of hospitality and luxury, coupled with a strong and outstanding design, Shine PR has generated many daring and intuitive campaigns that result in brand awareness and, yes, sales. In addition to creating the advertisement, we also help place them in the most desirable and effective channels to hit the target audiences most important to you.

Shine services

Photoshoot & filming management

When your Sales & Marketing team plans on taking your product on the road, you need a powerful presentation with captivating imagery. When a guest looks at your website, you want the image of your product to be forever imprinted in their mind. We can help make your portfolio shine by directing film and photography projects from start to finish, and afterward place the images and films in the right channels to garner maximum engagement.

Destination marketing

We offer the best of both worlds. Our media reach is international, while our destination knowledge is local.

After living and working in Phuket for over a decade, our team has insights into how the destination works, the changes, the climate, what's hot, and what's not. Many international magazines and journalists come to Shine PR to help organise film locations, documentaries and for insights on the tourism and hospitality landscape.

We implemented a 'Brand Phuket' series of events and seminars designed to deconstruct the current perceptions of the island and to identify the core values that should be communicated to a wider global audience. This work is ongoing and now we are working with the Phuket Hotel Association to distill the message and positioning of Phuket and to help the private sector package this up and communicate the best that Phuket offers to the world. Sports tourism, cultural experiences, medical tourism and the marine industry are just some of the ever-developing brand assets of Phuket.