Pre-opening marketing, public relations, marketing consultation, advertising, social media, brand development, photo-shoots, copywriting, awards – if it's marketing communications related, we offer it all. Our service to you is bespoke; it will fit so snug to your brand you'd feel undressed without it.
Our media connections reach across the globe and include key markets such as the UK, Thailand, Australia, China, Singapore, Hong Kong, Malaysia, Japan, USA and more. We work closely with lifestyle and travel publications, as well as honeymoon, weddings, spa, yachting, and design focused media in both print and online platforms. We also work closely with a select group of professional bloggers and social media influencers for quality online exposure for clients.
We are privileged to have our head office based in Phuket, a fantastic hub for accessing some of the most innovative and luxurious hospitality brands and media outlets within Southeast Asia, and strategically located between UK and Australia. Phuket has afforded us a marvelous array of opportunities to work with sumptuous brands that have in turn allowed us to think outside the box and pushed us to expand our abilities.
We drive interesting story placements to gain rich publicity value, therefore widening your brand reach. Over the years we have built and maintained close and personal relationships with key journalists and online influencers, and we hold our contacts in the highest regard.
Leveraging a mix of both traditional media release dissemination and online channels, we can greatly enhance the reach of your key message. By working closely with you and your team, we can put your brand under the spotlight through interesting angles and stories, which will interest media and inspire their readers.
Many businesses think that developing a personality for their product is quite simple. Some even think this effort will have little impact on their bottom line. If you are in this camp, we beg you to reconsider. Shine PR strongly advocates defining your brand with clear values, positioning and a well thought out strategy for driving purposeful key messages to the right target audiences.
Together with our clients, we helped develop their brands from defining the brand DNA all the way through the creative look and feel, human resources, uniforms, guest experiences, and marketing communications and PR strategy. Branding is our passion; so let us help you to make yours unforgettable.
Together with our clients, we work to create a strong CSR foundation tailor made to reflect their core competencies while ensuring involvement of key stakeholders such as management, associates, guests, communities and more. Our CSR consultation services include policy and framework planning, training of trainers, and implementation strategy. Shine PR's consultants have more than 20 years combined experience in CSR within luxury hospitality properties, particularly in strategic planning, environmental conservation and community development initiatives.
Isn't this the same as press releases? Well, yes and no. We have friendships and alliances with many journalists, bloggers and filmmakers around the world that may not be interested in a traditional media release but would prefer to work with us on specific ideas and angles for a more exclusive coverage. Knowing what appeals to them individually and familiar with their tight deadlines, we are able to pitch strikingly different content and deliver as promise.
Awards publicly recognise the prestige and caliber of your product and brand. They can boost consumer confidence; therefore potentially resulting in increased sales. They reward your team for their hard work, and there is no denying that they make a great PR angle to pitch to media.
However, with the endless list of awards within the industry, how do you go about selecting credible ones from the bunch? Which ones are suitable for your brand and product? With so many competitors, how do you win it? With our track record for winning awards on behalf of our clients, you can rest assure that we will help to make you stand out from the crowd and win the awards you deserve.
Awards won for clients:
We organise purpose driven press trips that result in valuable PR coverage for clients, and always allocate our clients' resources with maximum return for them in mind. Simultaneously, we understand media's preferences and will offer seamless hospitality on our clients' behalf. Whether you prefer a press trip that focuses on specific markets, or one that will reach out to a niche audience worldwide, Shine PR can deliver the desired outcome.
We love being a part of pre-opening. This is the right time to establish your brand and position it to the desired audience, and, given sufficient time before grand opening to lay the ground work, can generate a major buzz. Resort openings are one of the biggest PR events that happen in a resort's history, so let's get it right together. Keemala began working on their opening well in advance, and the success of their brand awareness is clear to see all over the world.
Our pre-opening services are twofold, each with equal priority. Firstly, we offer copywriting and project management services for all your marketing communications needs, including both internal and external communications such as promotional leaflets, posters, brochures, advertising and website copy. Secondly, we offer PR services in form of direct marketing campaign to assist in your launch. Your opening should be the talk of the town.
Our writing and editorial services are top notch. We offer creative, professional marketing copywriting and design services for the following collaterals:
Working with Shine PR's Creative Director, we devise advertising campaigns for both online and print placements. With a team of professional copywriters well versed in the language of hospitality and luxury, coupled with a strong and outstanding design, Shine PR has generated many daring and intuitive campaigns that result in brand awareness and, yes, sales. In addition to creating the advertisement, we also help place them in the most desirable and effective channels to hit the target audiences most important to you.
When your Sales & Marketing team plans on taking your product on the road, you need a powerful presentation with captivating imagery. When a guest looks at your website, you want the image of your product to be forever imprinted in their mind. We can help make your portfolio shine by directing film and photography projects from start to finish, and afterward place the images and films in the right channels to garner maximum engagement.
We offer the best of both worlds. Our media reach is international, while our destination knowledge is local.
After living and working in Phuket for over a decade, our team has insights into how the destination works, the changes, the climate, what's hot, and what's not. Many international magazines and journalists come to Shine PR to help organise film locations, documentaries and for insights on the tourism and hospitality landscape.
We implemented a 'Brand Phuket' series of events and seminars designed to deconstruct the current perceptions of the island and to identify the core values that should be communicated to a wider global audience. This work is ongoing and now we are working with the Phuket Hotel Association to distill the message and positioning of Phuket and to help the private sector package this up and communicate the best that Phuket offers to the world. Sports tourism, cultural experiences, medical tourism and the marine industry are just some of the ever-developing brand assets of Phuket.
Social media management
The power of social media is what others are saying about you, not necessarily what we are saying about ourselves. The fusion of online marketing and 'traditional' PR is fundamental. Shine PR demonstrates this with a professional approach and a decade's worth of high profile media contacts to generate results. Shine PR offers a comprehensive social and digital media management service customised to your preferences and needs, whether it be Instagram, Twitter, Facebook, Pinterest or other channels.