Take a closer look at our current and past work, and read more in-depth case studies of some of our branding and rebranding campaigns.
Situated in the grounds of Iniala Beach House whose design concept is very distinguished, Aziamendi required extensive focus to build prestige and respect for the culinary talents of the team led by Michelin Star Chef Eneko Atxa. Shine PR organised reviews by media through such events as a decadent $1,000 dinner featuring the world's finest wines, some dating back to the early 1950's, where a percentage was donated to Inspirasia Foundation, and the re-launch of Aziamendi team's returning to Iniala after their brief pop-up stint at Mandarin Oriental Kuala Lumpur.
This brand is unconventional, fresh and bold, with a strong focus on environmentally sustainable architecture and entertainment. Dream demands an energetic and creative approach to its pitches, copywriting and social presence. Shine PR's role was to steer the PR and social media direction, targeting both national and international PR exposure, and also CSR consultation. A very popular place for Thai travelers, we concentrated on building brand awareness for the domestic market that love the design of the hotel and easy access to the sophisticated beach club.
A beautiful adult only resort in Phuket, Pavilions offered the latitude for us to have some fun with the key messages and brand positioning for the launch of their Spa Pool Villas. The resort's food and beverage is very strong and many superb wine makers and guest chefs hold special events that require an extra special marketing push. Owned by a passionate soul, ideas were free flowing and the freedom to explore and experiment with different marketing techniques were encouraged. We helped design new advertisements focusing on the intimacy of Pavilions and the romance destination brand ethos. Shine also developed the social media in its infancy.
