Corporate social responsibility at Shine PR

We believe that corporate social responsibility should be integrated throughout all aspects of a business, and no matter how big or small, all businesses can and should continually grow in their commitment to social responsibility.

This is what we tell our clients, and this is also what we do as a company. At Shine PR, we have combined professional expertise with our personal passions.

Animal welfare advocacy

Shine PR is dedicated to raising awareness about animal cruelty, particularly in tourism related activities such as elephant rides and shows, tiger, dolphin shows and primate interactions, to name a few. In addition to the distress inflicted on the animals, these activities create a negative image for travel destinations. Shine PR volunteers with Ric O'Barry's Dolphin Project and contributes media relation efforts in Asia and UK regions.

We also work with leading hotels and through social media campaigns to raise awareness among tourists, locals, and especially children who are often the target audience for these shows. Our social media campaign gained 5,000 organic likes on Facebook within 2 months, while the introductory video has 50,000 views and an article on Huffington Post UK has 8,000 likes and over 3,000 shares on Facebook. More than 320 students and adults from 10 institutions in Phuket have participated in animal welfare awareness activities with Shine PR volunteers.

Corporate social responsibilty at Shine

Environmental conservation through satellite offices

On a lighter note, we readily admit that one of the privileges that we appreciate most is that, as a private consulting company, we have been able to consciously decide to work from satellite offices. Aside from the personal benefits of flexible time management and awesome productivity, we are able to minimise our fuel and utilities consumption, and waste production in the process. After all, there is no cavernous building to maintain. It is such an effective and beneficial approach and we simply love it!

Barnhem Thai-Swedish Foundation

While our professional life connects us globally, Phuket is our home. Barnhem Thai-Swedish Foundation in Phuket was established in 2005 in the aftermath of the Indian Ocean Tsunami as a home for orphaned and disadvantaged children. Shine PR sponsored the foundation with professional website design and programming to help improve communication and engagement with donors. We have also led group activities with the children and staff on animal rights awareness.